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All-in-One
Equipment Dealership Software

Managing an equipment dealership requires more than keeping inventory organized. From skid steers and mini excavators to tractors, compact track loaders, attachments, rentals, customer communication, marketing, and reporting, Virtual Dealer 360 brings every major part of your dealership together into one connected platform—helping your team operate more efficiently and deliver a better customer experience.

Built for the Way Equipment Dealerships Operate

Equipment dealerships serve a wide variety of customers, from contractors and landscapers to farmers, municipalities, rental companies, and property owners.

Whether you’re selling skid steers, mini excavators, compact track loaders, wheel loaders, tractors, telehandlers, trenchers, stump grinders, chippers, or attachments, every lead, inventory update, customer conversation, rental, and sale should stay connected.

Virtual Dealer 360 is designed specifically to simplify equipment dealership operations while helping your team stay organized and responsive.

Everything Your Equipment Dealership Needs. Connected.

Managing inventory, sales, rentals, marketing, customer communication, reporting, and your website shouldn’t require multiple disconnected systems.

Virtual Dealer 360 brings every major part of your dealership together into one centralized platform, helping your team work more efficiently while giving ownership complete visibility across the business.

Because when your dealership operates from one source of truth, everyone makes better decisions.

Equipment Dealer Websites

Showcase equipment inventory with a professional dealership website that helps customers browse available units, submit inquiries, and connect with your sales team.

CRM & Lead Management

Track every equipment inquiry, financing request, quote, customer conversation, and follow-up from the first interaction through the completed sale.

Equipment Inventory Management

Offer online reservations, manage equipment availability, automate customer communication, collect payments, and simplify rental operations alongside your sales business.

Rental Management

Offer online trailer reservations, manage rental availability, automate customer communication, collect payments, and streamline trailer rental operations.

Customer Communication

Manage phone calls, text messages, email, reminders, and customer conversations while keeping every interaction connected to the customer record.

Marketing

Generate more qualified leads through your dealership website while automatically connecting every inquiry directly to your CRM.

Reporting & KPIs

Track lead sources, sales activity, rentals, marketing performance, employee productivity, and dealership growth with real-time reporting.

DMS Integration

Connect dealership operations while reducing duplicate work and improving visibility across your business.

Built to Support Every Part of Your Equipment Business

Today’s equipment dealerships often generate revenue from more than equipment sales.

  •  Equipment rentals
  •  Attachments and implements
  •  Financing
  •  Trade-ins
  •  Commercial fleet sales
  •  Parts
  •  Service and maintenance
  •  Extended protection plans

Virtual Dealer 360 helps keep every part of your dealership connected so ownership has better visibility and your team can deliver a more consistent customer experience.

One Connected Platform.
A Better Run Dealership.

The best-run equipment dealerships aren’t successful because they use more software. They’re successful because every part of their business works together.

When your website, inventory, customer communication, sales, rentals, marketing, and reporting are connected, your team stays aligned, daily operations become more efficient, and ownership gains a clearer view of dealership performance.

Virtual Dealer 360 brings every major part of your dealership together in one connected platform—helping you streamline operations, improve accountability, and make more informed decisions as your business grows.

Why Equipment Dealerships Choose Virtual Dealer 360

Running an equipment dealership means balancing inventory, customer relationships, financing, rentals, marketing, and sales—often across multiple product categories.

Virtual Dealer 360 simplifies those responsibilities by bringing your dealership website, CRM, inventory, customer communication, reporting, rentals, and marketing together in one platform designed specifically for equipment dealerships.

  • Better visibility across your dealership
  • Faster customer response times
  • More organized lead management
  • Less duplicate work
  • Connected customer communication
  • Smarter business decisions backed by reporting

See How Virtual Dealer 360 Helps Equipment Dealerships Grow

Take a virtual tour and discover how one connected platform can simplify operations, improve customer communication, and help your equipment dealership grow.

Frequently Asked Questions

Equipment dealership software helps manage your website, CRM, inventory, sales, rentals, customer communication, marketing, reporting, and daily operations from one connected platform. Virtual Dealer 360 is built specifically for equipment dealerships looking to simplify the way they operate.

A CRM helps organize customer inquiries, financing requests, quotes, follow-up, and sales opportunities. Virtual Dealer 360 keeps every customer interaction connected so your team always has complete visibility throughout the buying process.

Yes. Every dealership receives a professional website designed to showcase available equipment, generate qualified leads, and connect directly to your CRM and inventory management tools.

Yes. Virtual Dealer 360 helps dealerships manage skid steers, mini excavators, compact track loaders, tractors, wheel loaders, telehandlers, trenchers, stump grinders, chippers, attachments, implements, and many other types of equipment from one centralized platform.

Yes. Customers can search your inventory, request information, submit quote requests, and connect directly with your sales team through your dealership website.

Yes. Dealerships offering equipment rentals can manage reservations, availability, scheduling, payments, customer communication, and rental operations from the same platform used for sales.

Yes. Customers can browse available rental equipment, select rental dates, complete reservations, and submit payments directly through your website.

Yes. Financing requests are automatically captured inside your CRM so your sales team can respond quickly and manage every opportunity efficiently.

Yes. Phone calls, text messages, email, notes, and customer history stay connected within each customer record, giving your team complete visibility throughout the customer relationship.

Yes. Every inquiry, quote request, financing lead, rental inquiry, and customer interaction can be tracked from first contact through completed sale.

Yes. Automated email and SMS communication helps your dealership send reminders, confirmations, follow-up messages, and other customer communications while reducing manual work.

Yes. Whether you’re selling to contractors, municipalities, landscapers, agricultural operations, rental companies, or commercial businesses, Virtual Dealer 360 helps organize customer relationships and sales activity.

Yes. Virtual Dealer 360 supports equipment inventory beyond primary units, making it easier to organize and sell attachments, implements, and related equipment alongside your primary inventory.

Yes. Reporting dashboards provide visibility into lead generation, equipment sales, rentals, marketing performance, employee productivity, and dealership growth.

Yes. Marketing activity connects directly to your CRM so you can understand where leads originate, how they move through your sales process, and which campaigns generate the best results.

Yes. Authorized users can securely access the platform from virtually anywhere with an internet connection.

Yes. Sales, rentals, management, finance, marketing, and administrative staff can all work within the same connected platform.

Yes. Virtual Dealer 360 supports DMS integrations that help keep dealership operations connected while reducing duplicate work.

Unlike software focused on a single area of dealership operations, Virtual Dealer 360 connects your website, CRM, equipment inventory, sales, rentals, customer communication, marketing, reporting, and DMS integration into one platform, giving your dealership better visibility and a more efficient way to operate.

The best way to experience Virtual Dealer 360 is to take a virtual tour. You’ll see how one connected platform helps equipment dealerships manage inventory, rentals, customer relationships, sales, and day-to-day operations while supporting long-term growth.